Speaker
Description
As cities grow increasingly complex, wayfinding presents a significant challenge to urban
mobility and accessibility. However, user behavior in wayfinding remains largely
underexplored within architectural and urban design discourse. This study systematically
reviews wayfinding in cities through the lens of behaviorism, examining how cognitive and
environmental stimuli influence navigation experiences. The research seeks to bridge the gap
between behavioral psychology and urban mobility by analysing how smart technologies,
urban design elements, and user interactions shape efficient wayfinding systems. The
methodology employs a systematic literature review, drawing from peer-reviewed journals,
conference proceedings, and case studies published within the last decade. A PRISMA-based
approach ensures the selection of high-quality sources, with thematic analysis identifying key
patterns in behavior-driven navigation strategies. The review also explores the role of digital
interventions such as AI-powered navigation aids, interactive signage, and sensory-based
wayfinding enhancements in optimizing urban mobility. Findings aim to offer insights into
human-environment interactions within digitally augmented spaces. The study emphasizes
the importance of integrating behavioral insights into urban design frameworks to create
inclusive and user-friendly navigation experiences in cities.
Keywords: Wayfinding, Behaviorism, Urban Mobility, Accessibility, Human-Environment
Interaction